Canadian Opera Company — Anne Amores

ANNE AMORESMultidisciplinary Artist & Designer

Toronto, ON
anneamoresx@gmail.com
(437) 345 7951

LinkedIn

SELECTED WORKS

Canadian Opera Company*Social Media Strategy
*Email mARKETING
*WEB CONTENT COORDINATION

Homebound*PUBLICATION DESIGN
*photography

PI Fine Art*CONTENT CREATION
*Social Media Strategy
*PRODUCT CATALOGUE
*INTERIOR MOCKUPS
*PRINT MEDIA
*EVENT MARKETING
*WEBSITE PHOTOGRAPHY

Lucille & Violet*LOGO DESIGN

Multiplicity TO*photography
*logo design
*identity system
*online publication

Canadian Opera Company

The Canadian Opera Company is the largest producer of opera in Canada and one of the largest in North America.

I served as the Digital Marketing Officer in 2023-2024, where I collaborated with internal teams on the execution of social media, email marketing, and website campaigns supporting major productions, community programming, and artist development initiatives.

SOCIAL MEDIA STRATEGY

I led the development and execution of an Instagram Stories strategy that increased social media engagement by 40% by highlighting ongoing opera productions, company programming, and key information about the Free Concert Series.

The Free Concert Series at the Richard Bradshaw Amphitheatre is a weekly program featuring artists from around the world. Each concert showcases a diverse mix of emerging talent and established local and international musicians, dancers, jazz artists, and vocalists.

As part of my Instagram Stories initiative, I updated the Story Highlights every Monday to reflect the week’s concert schedule and share concert tips for audiences. This helped raise awareness and increased attendance by up to 35% for the free weekly program.

SOCIAL MEDIA COORDINATION

In collaboration with the Marketing team, I sourced, edited, and adapted creative assets and copy for Instagram and Facebook, ensuring content aligned with the company’s brand identity, programming, and broader marketing campaigns.

EMAIL MARKETING +
CONTENT COORDINATION

A key part of my role as Digital Marketing Officer was coordinating and executing email marketing campaigns across a range of COC newsletters, including eOpera (the weekly general newsletter), Performance Reminders for ticket holders, donor newsletters, and post-performance thank-you emails.

Working across Marketing, Production, Development, and Philanthropy, as well as with external community partners, I coordinated the collection of copy, imagery, brand assets, and image credits to ensure each campaign had accurate, relevant, and on-brand content.

I also built and deployed newsletters from content assembly through distribution, collaborating with the Audience Insights Manager to identify audience segments, tailor communications to different audiences, and analyze campaign performance metrics to assess engagement and inform future email marketing efforts.

WEB CONTENT COORDINATION

The COC publishes editorial content about its productions to deepen audience engagement with the operas, performers, and historical context. In collaboration with the Marketing team, I coordinated creative assets for use across the website and social media, sourcing relevant imagery and reference materials from COC databases, public domain archives, and other resources. I ensured assets were appropriate for each platform, aligned with brand standards, and supported the storytelling and promotional goals of each production.