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VIDEO: David Gunzalez
Named after Parris’s grandmothers, one outspoken and the other reserved, the brand explores the power of duality and embraces the coexistence of seemingly opposing qualities, from masculine and feminine, to light and dark, hard and soft.
“As we navigate the complexities of paradise, both physical and psychological, we discover that true beauty lies in embracing the entirety of our experiences.” — Chantel Parris
PHOTOGRAPHY: Lucille & Violet IG
The final logo brings these explorations together, translating Lucille & Violet’s celebration of duality through fluid curves, sharp edges, and contrasting line weights.
The resulting L&V monogram embodies the brand’s defining contrasts, balancing softness with strength, darkness with light, and quirkiness with elegance.
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© 2026 Anne Amores. All Rights Reserved.
© 2026 Anne Amores. All Rights Reserved.