PI Fine Art is a Toronto-based art and design company with five decades of experience in art publishing, licensing, and curation. Working with artists, designers, and craftspeople, the company creates and produces artwork for residential, commercial, and hospitality spaces worldwide.
I started as the Gallery Administrator & Social Media Coordinator for the Gallery division, creating promotional content for print and digital communications. I was later promoted to Marketing Graphic Designer at the corporate level, where my marketing responsibilities expanded across three corporate divisions: Gallery, Hospitality, and Licensing.
CONTENT CREATION +
SOCIAL MEDIA STRATEGY
As Gallery Administrator & Social Media Coordinator, I spearheaded the launch of the gallery’s first Instagram account, growing its audience to 1,000+ followers in just three months through strategic content development and community engagement.
In collaboration with art consultants and production teams, I captured and curated visual content showcasing client projects and the personal stories behind them, behind-the-scenes manufacturing processes, and trade show exhibits.
PRODUCT CATALOGUE +
INTERIOR MOCKUPS
As Marketing Graphic Designer, I designed product catalogues showcasing the latest innovations from the 3D Department and creative teams. Through clean layouts and thoughtful visual hierarchy, I highlighted each piece’s design and craftsmanship.
I also created interior mockups, pairing product imagery with complementary environments to showcase each piece in context. By carefully matching perspective, scale, lighting, and shadows, I composed scenes that helped clients envision the artwork in real-world spaces.
PRINT MEDIA
A regular part of my role was designing and producing promotional print materials including postcards, coupons, and flyers, to support gallery promotions, seasonal sales, and new product offerings.
EVENT MARKETING
PI Fine Art regularly exhibits at the Interior Design Show (IDS) at the Metro Toronto Convention Centre. In collaboration with the Marketing, Creative, and Production teams, I developed promotional materials across digital and print channels, including digital banners, social media posts, postcards, and email newsletters, ensuring consistent branding and cohesive event communications.
WEBSITE PHOTOGRAPHY
I led photography for website content, styling and staging scenes or documenting the day-to-day operations of the production facility to showcase the company’s services, from art consulting in the Toronto showroom to custom framing and in-house print-on-demand production.
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